#53- Cultivate an organic following with Dr. Schiffenhaus

This week, Irene and Katrina “bond” with restorative dentist Dr. Steve Schiffenhaus. Kindly sponsored by our friends at Dentsply Sirona. Katrina and "shiffy" as we call him, have some fun stories to share about their time in Las Vegas last year for DS World 2019. Register soon, the show starts November 13th and Katrina is very excited about one particular person mentioned numerously in this episode.  He tells us how to get into dental school with a less-than-stellar GPA: you don’t want to miss that!  He also discusses the transition from a prospective medical school student to rocking it in dental school, what it’s like to work for a DSO, temping as a dentist and buying a practice as a new grad.  We talk about how to treat patients who have experienced supervised neglect, minimally invasive dentistry and all things rubber dams, microscopes and cameras, Oh My!   Finally, Dr. Schiffenhaus shares how he grew his Instagram following overnight, how to engage users on Instagram, how to deal with trolls and dinosaurs and specifically promoting to organic and inorganic audiences.  Check out his bio and his social media pages!  Bio: Dr. Schiffenhaus received his Doctoral degree at Midwestern College of Dental Medicine, Arizona as well as an MA in Biomedical Sciences. He received his BS in Molecular Bioscience & Biotechnology and an MS in Molecular & Cellular Biology from Arizona State University. He returned to his alma mater in 2017 to teach dentistry as adjunct faculty for one year. Dr. Schiffenhaus practices with a Biomimetic philosophy utilizing advanced adhesion and CAD-CAM technology to restore teeth as minimally invasive as possible. In 2020, he completed a Master Level training & mentoring program in Biomimetics from Dr. David Alleman Sr. & Jr. who continues to be close mentors. Dr. Schiffenhaus currently teaches and mentors advanced adhesion, biomimetic, and CAD-CAM online and via hands-on workshops. Instagram: @drschiffenhausdmd Website: www.thebaardinstitute.com