#53: Franziska Iseli | How a Childhood Pony Club Sparked a Lifetime of Entrepreneurship

In this episode, Ross Drakes sits down with Franziska Iseli, founder of Basic Bananas, Ocean Lovers, and Moments of Humanity. From breaking free of Swiss traditions to building brands that merge profit with purpose, Franziska shares the wild rides and lessons she learned that shaped her journey. Find out what happens when you combine rebellion, adventure, and the drive to create impact.  Key Takeaways: "If you want to make an impact, don’t sit in the office debating. Get on the ground and do the work."  "Teach them to fish, don’t just give them the fish." "When life throws a curveball, reinvent it." Adventure fuels creativity." Original Key Takeaways: If you want to make an impact, don’t sit in the office debating. Get on the ground and do the work. Want a stronger business? Teach people the skills to succeed, not just quick fixes. When the world shifts, adapt faster. Creativity thrives on adventure; sometimes, the best ideas come on two wheels or in the waves. Sustainability isn’t just ethical; it’s a powerful way to create products people love. Subscribe on iTunes, Spotify or Overcast. Enjoy. This episode goes beyond Franziska’s story—it’s a masterclass in tackling challenges, aligning your work with what truly matters, and shaking up the status quo. If you’re ready to make your brand stand out and find the sweet spot between purpose and profit, this conversation is a must-listen. More About Franziska Iseli Franziska Iseli is an entrepreneur, adventurer, and author who thrives on doing things differently. As the founder of Basic Bananas, a global marketing school, Ocean Lovers, a purpose-driven brand supporting ocean conservation, and Moments of Humanity, a project celebrating acts of kindness, Franziska blends innovation with impact. Recognized as a Young Entrepreneur of the Year, she’s also a sought-after speaker, sharing insights on building meaningful businesses and living boldly. When she’s not shaping brands, she’s riding motorcycles across continents, surfing, or inspiring change-makers.  Links: https://www.basicbananas.com/ https://franziskaiseli.com/ https://eonetwork.org/