53. From Autoimmune Crisis to CPG Disruptor With Megan Reamer, Jackson's Honest

53. When doctors gave no answers and inflammation stole her son's mobility, she didn't give up—she changed his diet and built a brand that disrupted salty snacks.  In this powerful episode, I sit down with Megan Reamer, co-founder of Jackson's Honest, to unpack how a life-or-death autoimmune crisis led to rethinking fats, carbohydrates, and the industrialization of food. We discuss ketogenic and paleo nutrition, why healthy fats were wrongly demonized, and how cooking with organic coconut oil became the foundation of a mission-driven CPG brand. We also explore how storytelling wins in fiercely competitive categories, why community matters in natural products, and how retailers partner with brands that drive traffic, loyalty, and meaningful differentiation. If you want to understand what truly makes natural "natural," and how mission fuels retail growth, this episode is essential listening. Download today's free Retail Math Cheat Sheet and strengthen your retail strategy with the formulas every brand needs. Then dive into additional episodes to build your selling story and grow sustainably. Get instant access on the show webpage: RetailSolved.com/session53