53: From Corporate CFO to Coaching Success: Lidia Axe episode artwork

EPISODE · Jan 19, 2026 · 29 MIN

53: From Corporate CFO to Coaching Success: Lidia Axe

from Rise and Tell with Sheekha · host Sheekha Singh

Are you a coach struggling to build your business, or thinking about leaving corporate to follow your passion? 🚀✨In this episode of Rise & Tell with Sheekha, Lidia Axe shares her powerful journey from CFO to successful coaching business owner, revealing why you don't need viral dances or trending content to build a thriving coaching practice.Lidia Axe, creator of the Trust Method and author, breaks down her transformation from 15 years in finance to becoming a coach's coach. After reaching the top of the corporate ladder as a CFO, she realized success wasn't fulfilling her, so she made the bold move to entrepreneurship. Now, she helps coaches build successful businesses by leveraging real connections over content creation.👉 What you'll learn in this episode:✅ Why building a coaching business is different from being a content creator✅ How to leverage your existing network to find clients (without dancing on social media!)✅ The biggest struggles when transitioning from corporate to entrepreneurship✅ Building structure and systems as a solopreneur✅ Overcoming fear and self-doubt when starting your coaching business✅ The Trust Method: real connections fueled by automation✅ Why striking conversations are faster than posting content✅ How Lidia combines coaching, consulting, and mentoring to help other coaches succeedKey Takeaways for Building a Coaching Business:- Your next client is just one conversation away, not one viral post away- Lean into your strengths instead of fixing every weakness- You already have access to thousands of potential clients through your existing network- Building a coaching business requires structure, but you don't have to follow trends- Fear and self-doubt never go away; but you can act anywayWhether you're a coach looking to grow your practice, considering leaving corporate, or an entrepreneur building your first business, Lidia's practical advice will show you the faster path to success.🔔 Don't forget to subscribe for more powerful conversations with coaches, entrepreneurs, and changemakers who are building businesses on their own terms.Connect with Lidia Axe:- Learn about the Trust Method and how to build your coaching business with real connections- Discover her midlife coaching work and published book🎙️ ABOUT THE PODCASTRise & Tell is where real stories meet personal growth. I talk to creatives, founders, and change-makers about the moments that changed everything.#riseandtellwithseekha #lidiaaxe #coachingbusiness #buildacoachingbusiness

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53: From Corporate CFO to Coaching Success: Lidia Axe

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