53 - Getting Unconventional Press: How Pavlok Got the NY Times, Shark Tank, and Spike TV to Boost Brand Awareness | Feat. Maneesh Sethi

Meet Maneesh Sethi, founder of Pavlok, a wearable that helps you break bad habits from the threat of a mild electric stimulus. Formerly a productivity hacker, Maneesh recorded all of his experiments on HackTheSystem.com. Pavlok was originally put on the map after a successful Indiegogo campaign that raised over $250,000. We started working together while preparing for launch number two of the Shock Clock ­­ a mini­version of the Pavlok that focuses on helping you wake up earlier. We were going to do the impossible... Launch a successful campaign in two weeks. Essentially there was a very short time for a pre­launch campaign. The only way we got away with this, is Pavlok had a sizeable audience prior to the second launch. As it turned out, it was a very successful product launch, raising more than $100,000 in 8 days after the launch. Shock Clock went on to raise over $300,000, be featured in the NY Times, Spike TV’s Life or Debt, and Shark Tank. Resources mentioned: Pavlok.com 90 Days to Becoming a Berlin DJ Maneesh Sethi ­4HWW Success as a Digital Nomad