#53: Google Local Services Ads: Are They Worth It for Luxury Outdoor Brands?

Google Local Services Ads — those little boxes with star ratings and “Google Guaranteed” badges — show up at the very top of search results. But are they worth it for your luxury outdoor business?  In this episode, Katy breaks down the pros, cons, and real-world realities of LSAs. You’ll learn how they work, why they can be a powerful tool for attracting affluent homeowners, and where they fall short (especially if your brand depends on visual storytelling and a premium vibe).  Whether you're a high-end landscaper, pool builder, or outdoor lighting pro, this episode gives you the info you need to decide if LSAs deserve a spot in your marketing toolbox — and how to actually make them work if you decide to use them.  What you’ll learn:  What LSAs are and how they’re different from regular Google Ads Why they work well (when they do) for high-end service providers The not-so-glamorous downsides no one talks about How to set up your LSAs for better lead quality and conversion Why LSAs are a tool — not your entire strategy  Tune in and find out if LSAs are your next best lead source… or just another marketing distraction.