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53: He Built a $7M Service Business… Then Franchised It (Here’s the Playbook) episode artwork

EPISODE · Feb 10, 2026 · 52 MIN

53: He Built a $7M Service Business… Then Franchised It (Here’s the Playbook)

from The Window Cleaning Millionaire

Episode SummaryRyan sits down with Evan Ritchie, founder of Coconut Cleaning, to break down how Coconut built a membership program (Coconut Club) that drives recurring revenue, boosts profits, and fuels referrals. Evan shares the evolution of their offer, what finally made it a “no-brainer,” and how they trained technicians to sell it consistently. They also talk franchising strategy, branding, and how Coconut uses reciprocity-based marketing to dominate local markets.

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53: He Built a $7M Service Business… Then Franchised It (Here’s the Playbook)

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This episode is 52 minutes long.

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This episode was published on February 10, 2026.

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Episode SummaryRyan sits down with Evan Ritchie, founder of Coconut Cleaning, to break down how Coconut built a membership program (Coconut Club) that drives recurring revenue, boosts profits, and fuels referrals. Evan shares the evolution of their...

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