#53: Loyalty Espresso - Shot 8 - Loyalty Talk

What this episode covers

Der Loyalty Espresso ist das Kurzformat des Loyalty Talk Podcasts und liefert relevante Insights und Denkanstösse für alle, die sich mit CRM, Kundenbindung und Loyalität beschäftigen. Wie ein starker Espresso am Morgen: kurz, intensiv und belebend. Genau so servieren wir die spannendsten Loyalty-News aus der DACH-Welt. Da der Erfolg von Kundenbindungsprogrammen zu einem grossen Teil davon abhängt, wie gut es gelingt die Kunden zu aktivieren und Engagement zu generieren, haben wir uns zum Jahresstart einmal angeschaut, mit was für Kampagnen die Kundenbindungsprogramme versuchen ihre Mitglieder im Januar zu aktivieren. Die Kampagnen im Überblick: - Decathlon motiviert Mitglieder mit der Sport-Challenge - Jahresstart mit Bonuspunkten des Payback-Ökosystems - Deutschlandcard setzt zum Jahresstart auf ein Punkte-Gewinnspiel - Rewe feiert 1 Jahr REWE Bonus - Jeder 500. Einkauf gewinnt - Lidl Plus aktiviert Mitglieder mit Dreikönigskuchen-Gewinnspiel - Miles&More incentiviert Burn mit Meilennachlässen - Coop Supercard fördert Bestellung im Prämienshop mit 444 Superpunkten - Engagement nach dem Vorbild von Spotify Wrapped: Jahresrückblicke bei Lidl Plus & Coop Supercard Weiterführende Links: Alexander Süßel auf LinkedIn: https://www.linkedin.com/in/suessel-alexander-loyalty Michael Bietenhader auf LinkedIn: https://www.linkedin.com/in/michaelbietenhader Alle Folgen des Loyalty Talk: https://www.loyaltytalk.com Mehr zur MilesAhead AG: https://www.milesahead.ch

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Frequently Asked Questions

How long is this episode of Loyalty Talk?

This episode is 20 minutes long.

When was this Loyalty Talk episode published?

This episode was published on February 13, 2026.

What is this episode about?

Der Loyalty Espresso ist das Kurzformat des Loyalty Talk Podcasts und liefert relevante Insights und Denkanstösse für alle, die sich mit CRM, Kundenbindung und Loyalität beschäftigen. Wie ein starker Espresso am Morgen: kurz, intensiv und belebend....

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