53. Martijn van Noordennen: The Future Of The Chemical Industry With Digitization And Commercial Excellence

REGISTRATION IS OPEN for The Chemical Summit. Held on September 29-30, 2026 in Houston, Texas.  Visit thechemicalsummit.comYou can't have commercial excellence without digitization. Technology is so present these days that you need to be up-to-date with everything. You need to fight for your customers, especially with all the supply chain disruptions and how competitive the landscape is today. Join Victoria Meyer as she talks to Martijn van Noordennen about commercial excellence and digitization in the chemical industry. Martijn is the senior director of the industry go-to-market for Salesforce. He also has a long history in the chemical industry with Shell Chemicals. Discover Martijn's career and his love for all things technology. Learn how he got into the chemical industry and how Salesforce is more than just a CRM. Find out how you can improve customer experience with good commercial excellence today. This episode is sponsored by Net at WorkLove the show? Subscribe, rate, review, and share! http://www.thechemicalshow.com/