53. Pick a Reader

Brian: And I’m Brian Hall. And today we’re talking about reader profile, the person or people for whom you are writing, which is a really powerful concept to spend some time on, preferably before you start writing, at least if it’s a big project. I think this came up in the last conversation and your example was, I do B2B SaaS. If you’re in gaming, things might be a little different, something like that. I just want to talk more about that because of how useful it is to make those distinctions. And I guess the basic point I want to make about reader profile, and we’ll get into what it is and how you do it, but it should make your writing easier to produce. Write While True Episode 5: Audience and Message Transcript