3 B2B Google Ads Traps to Avoid - Aldwin Neekon [PPC Zone Dec 2025]

After spending over 15 years helping B2B companies solve their marketing problems, Aldwin Neekon has built processes to get you results despite the obstacles that every ad platform puts in the way of B2B companies like yours. His background is in software engineering of all things, and when he has a spare minute he likes to get synthesizers to make that brrrrreeeeeoooowww sound. But mostly he does marketing. You can find him on LinkedIn: https://www.linkedin.com/in/aldwin/ For more from the December 2025 event, visit https://ppc.zone/events/ppc-zone-december-2025 PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1[affiliate link] Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us. ppc.zone is elevating new perspectives and insights in the PPC industry