#53 - Service Provider Sales and Marketing Strategies with the Consultant for Service Providers

Michael Zipursky is an author, speaker, and Founder of Consulting Success. He has worked with organizations and leaders in over 30 countries, from service providers to billion dollar multi-national corporations including Panasonic, Dow Jones, Financial Times, Royal Bank and many others. In this episode, Michael shares some best practices for service providers, why long-term client engagements are better than short-term client engagements, why larger businesses are better clients than small businesses, and why service providers should not offer their services on an hourly basis. Listeners can connect with Michael on Twitter @MichaelZipursky.