#53 - The psychology of emotion in B2B marketing with Ruslan Tovbulatov, VP Global Marketing at Gloat

B2B marketers are realising that just like their B2C counterparts, buyers are universally driven by the same psychological concepts. On this episode of the FINITE Podcast for B2B marketers, Alex talks to Ruslan Tovbulatov, VP of Global Marketing at Gloat. Having lead global innovation at Google and the launch of Google's BrandLab, Ruslan has a deep insight into the importance of emotional storytelling in marketing and why this holds true in B2B. Listen to the episode to learn why emotion is relevant in B2B marketing, the neuroscience behind B2B decision making and how to find stories to market your B2B company. --- The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth. --- To apply to join the FINITE community, head to finite.community. Support the show (https://finite.community/)