#53 - This is how you innovate

Matt Cahill, Senior Director, Consumer Insights Activation at McDonald's, gives us a true masterclass in innovation; sharing the thinking behind the super successful Famous Orders partnership with Travis Scott, how rapid prototyping helped the company come from way behind to launch a winner in the chicken sandwich wars, and reveals his three rules for driving innovation. Pressed for time? Catch the key takeaways around the 52 min mark.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.