53. What is the future of sustainable urban mobility?

People are desperate for more sustainable transport choices – and are keen to change how they get around cities, as long as they feel safe and have some flexibility. That’s where Cyclo Technology’s new innovation could be helpful: a 'packable' helmet for the urban rider, made from reclaimed plastic that will make hiring a bike or commuting on your own a lot more appealing. How have they tackled customer research and product development? What is possible when it comes to creating a sustainable supply chain? What can bigger brands learn from startups? And what else is happening in urban mobility to help us all make more sustainable choices? Hosted on Acast. See acast.com/privacy for more information.