53: Why, when, and how to trademark your business name

Building a brand takes a heck of a lot of work. It’s about choosing a name, creating a logo, building a reputation, growing an audience, and so much more.  It’s smart for you to want to protect that! That’s where that tiny little ‘R’ icon comes in - a trademark. Having recently trademarked the Maker & Moxie name, we’re talking all about what a trademark is, why you would register one, and how to get your hands on one if you decide that a trademark is the way to go for you. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00Trademark vs copyright: 02:35Why you should register a trademark: 03:04When to register a trademark: 06:53How to register a trademark: 09:30Wrap-up: 16:25 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Chat with us in The Studio: https://discord.com/invite/RkgT2JG2zp Want to support the show & help us make the world a more creative place one brand at a time? You can pop something in our tip jar here: https://makerandmoxie.ck.page/products/supportAny amount is appreciated, as is sharing our episodes or recommending the show to your creative friends!