#53 Zaka Presents My Journey Allison Runes

Allison is passionate about creating genuine connections with consumers and telling compelling stories to establish brand affinity and long-term relationships. She's  fascinated by trends and the power of authenticity. Allison joins us to talk about her personal journey from her parents immigrating from thr Philippines and her career growth from working at Red Bull to now being The Associate Director of Content at The Content Collective.Allison preaches the importance of seeking mentors who will hold you accountable while empowering you. Nourishing these relationships and being a role model for her community inspires Allison to be the social media wizard that she is today. Allison educates us on the power of social media and how brands are utilizing it to organically connect with their audience.