#530 How to Improve Email Engagement

More than a Few Words,  a weekly marketing podcast, hosted by Lorraine Ball features conversations with professionals from around the world.  This week,  Shane Barker joined us for a conversation about email engagement, getting readers excited to hear from you.  Do you remember when it was fun and exciting to get an email? That was a long time ago. These days, our inboxes are filled, and there's a real fatigue. As a marketer, your challenge is to break through the clutter, and get people excited about your email. Shane had a few great tips on how to do just that.  Have a clear purpose for each email Design campaigns for mobile consumption Add an element of fun to the campaign Ask questions and incorporate the answers from your readers into future campaigns Don't be afraid to clean out your list, and drop people who really aren't interested.