#531 - Customers are Ready to Buy From You

Did you know that 57% of all purchase decisions are actually made before a customer ever talks to a supplier. The marketing minute is a shorter version of the popular More than a Few Words podcast.  Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. More than half of the people who pick up the telephone to talk to you have already made up their mind.  That's good news for the people that are calling. The question is how do you get more people to call you? And how do these people make up their mind before they ever talk to you?  The answer?  They're going to your website and the websites of your competitors. They're looking for answers to the questions they have about your product and your service. Prospective customers are looking for FAQs and how-to guides. videos and comparison charts. If they find that information at two in the morning when they are looking online, they're more likely to pick up the telephone and call you the next day. You need to be prepared by looking at your website to be sure it is your very best salesperson.