#531 How Leaders Communicate So People Actually Act: Dr. Michael Gerharz interviewed by Niels Brabandt

Why do logically sound change programmes still fail? Why do employees agree in the meeting, applaud the strategy and then return to old habits? In this leadership interview, Niels Brabandt speaks with Dr. Michael Gerharz about how leaders communicate so people actually act. Dr. Michael Gerharz explains why logic is necessary but insufficient, why persuasion often creates resistance and why resonance is far more powerful for leaders who want genuine commitment. Together, Niels Brabandt and Dr. Gerharz discuss the difference between corporate language and meaningful communication, the role of costly signals, the Alcoa example under Paul O'Neill and the danger of relying on charisma without creating genuine understanding. This episode is essential listening for executives, founders, senior managers, HR leaders, communication professionals and transformation leaders who need people to act on strategy, AI initiatives, restructuring, innovation projects or organisational change. Key topics include leadership communication, change communication, resonance, persuasion, costly signals, charisma, technical communication, strategy communication, AI transformation and how leaders can move people from agreement to action. Guest: Dr. Michael Gerharz. Host: Niels Brabandt. Host: Niels Brabandt / [email protected] Contact Niels Brabandt: https://www.linkedin.com/in/nielsbrabandt/ Niels Brabandt's Leadership Letter: https://expert.nb-networks.com/ Niels Brabandt's Website: https://www.nb-networks.biz/