534: Diagnostic Thought Leadership

Episode 534 of the The Selling Show podcast, hosted by David Newman, titled "534: Diagnostic Thought Leadership" was published on April 7, 2026 and runs 35 minutes.

April 7, 2026 ·35m · The Selling Show

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Episode Description

Maeve talks about how diagnostic assessments outperform standard lead magnets by requiring higher intent and enabling hyper-segmentation across a business' framework, investment readiness, and messaging!

Maeve Ferguson is a business strategist, author, and CEO who specializes in helping expert coaches and thought leaders build "evergreen" businesses. She is widely recognized for her expertise in quiz-driven lead generation and diagnostic assessments that help entrepreneurs qualify and convert clients without constant manual effort.

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