EPISODE · Jul 4, 2022 · 39 MIN
535 Breaking into the RV Business w/ Brett Randall (Aliner)
from Going Deep with Aaron Watson · host Aaron Watson
Brett Randall is the President and CEO of Aliner, a manufacturer of folding campers and travel trailers. After selling a family business, Brett was brought in to consult on turning around the 30+ year old RV company. Eventually, his experience in manufacturing optimization, market channel development, and growth led to him being recruited to run the company. A few years ago he bought out a majority of the shareholders and is building Aliner into a larger part of the growing RV market. In this episode, Brett and Aaron discuss how he turned around the company, their distribution through select retailers, and how he evolves the product lineup. Brett Randall’s Challenge; Every month, pick one thing to get done. Connect with Brett Randall Linkedin Facebook Instagram Twitter Aliner Website If you liked this interview, check out our episode with JD Ewing where we discuss how he transformed one of the largest office furniture business, the values he instilled in the culture and his method of financial forecasting. Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify
What this episode covers
Brett Randall is the President and CEO of Aliner, a manufacturer of folding campers and travel trailers. After selling a family business, Brett was brought in to consult on turning around the 30+ year old RV company. Eventually, his experience in manufacturing optimization, market channel development, and growth led to him being recruited to run the company. A few years ago he bought out a majority of the shareholders and is building Aliner into a larger part of the growing RV market. In this episode, Brett and Aaron discuss how he turned around the company, their distribution through select retailers, and how he evolves the product lineup. Brett Randall’s Challenge; Every month, pick one thing to get done. Connect with Brett Randall Linkedin Facebook Instagram Twitter Aliner Website If you liked this interview, check out our episode with JD Ewing where we discuss how he transformed one of the largest office furniture business, the values he instilled in the culture and his method of financial forecasting. Underwritten by Piper Creative Piper Creative makes creating podcasts, vlogs, and videos easy. How? Click here and Learn more. We work with Fortune 500s, medium-sized companies, and entrepreneurs. Follow Piper as we grow YouTube Subscribe on iTunes | Stitcher | Overcast | Spotify
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535 Breaking into the RV Business w/ Brett Randall (Aliner)
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