535. How to Be an Effective CMO

How to be a good CMO: Think like a CFO. Act like a CRO. Talk like a CMO. Of course, there’s a little more to it than that. But you get the picture. In this episode of #FMF, I catch up with the CMO at BlackBox Consulting & Advisory, Denmark Fransisco. We discuss the key attributes any prolific CMO needs in their toolbelt. Here’s what we’re unpacking today: What keeps effective CMOs up at night. How and why to manage your team according to KPIs. Key ABM findings for CMOs to consider. To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website. ----- Join Sangram's "Becoming Intentional" newsletter for 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.