#535 Shira Suveyke Snyder (CEO) | Leading Proenza Schouler Into Its Next Chapter

👉 Mon sponsor du mois | Shopify📧 Ma newsletter | S'abonner🖥️ Ma chaîne YouTube | S'abonner— Thank you to Shira Suveyke Snyder for stopping by TheBoldWay! Shira is the CEO of Proenza Schouler, one of the houses that helped define American luxury. Before taking the reins, she spent more than 25 years learning the industry from the ground up: a first job at 13 in a flower shop, a stint in finance at Merrill Lynch, then Macy's, and above all, J.Crew alongside Mickey Drexler, the "merchant prince," years she describes as her real MBA. Today she walks us through the most delicate undertaking of her career: navigating the transition of founders Jack McCollough and Lazaro Hernandez and appointing Rachel Scott as the new creative director, all without breaking the brand's DNA.  We talk about what truly makes a brand, that dual obsession with product and customer, her conviction that the industry has lost itself in the "musical chairs" of creative directors instead of thinking about the customer, and how a house can become bigger than its founders.Timeline02:30 : Origins & education — childhood in Philadelphia, Boston University (economics/business), first job at 13 in a flower shop05:00 : College life — work, social life, and a sorority; the networking spark that opens the door to her Merrill Lynch internship08:00 : Retail jobs & the drive for independence — Lord & Taylor, Cacique, learning on the floor and the desire to stand on her own10:00 : New York and the Ralph Lauren era — "the opportunity," settling in, and immersion in a lifestyle brand15:00 : Macy's, then the return to J.Crew with Mickey Drexler — leaving Macy's after two years to seize the chance to work with the "merchant prince"22:00 : Her successive roles at J.Crew & The J. Crew Liquor Store in Tribeca — men's direct, factory, and retail; the years she calls her "real MBA"28:00 : The 2008 recession & the digital shift — watching careers collapse, and her conviction about curiosity and flexibility32:00 : Editorializing current and previous-season fashion — the idea behind The Outnet and Net-a-Porter: creating the same desirability as luxury45:00 : Shopbop & the Amazon ecosystem — the new launches and projects within the leadership team50:00 : The advisor's craft & meeting Jack and Lazaro — diagnosing, problem-solving, loving change; the introduction through the Net-a-Porter "family"56:00 : Proenza Schouler & its customer — a global, individual customer who is never "label-driven"; "who's your competitor?" → "the whole world"1:02:00 : The founder transition — the first 100 days, organizing the exit of Jack and Lazaro, launching the search for a creative director1:08:00 : The brand's history and DNA — the PS1 and the It bag, the awards, the obsession with craft and materiality, the retail strategy1:18:00 : Industry vision & the future — the critique of the "musical chairs" of creative directors, choosing the new creative director (cultural fit, entrepreneurial spirit, American DNA), storytelling vs distribution, and the conclusionVous souhaitez sponsoriser TheBoldWay Podcast ou nous proposer un partenariat ?Contactez mon label Orso Media via ce formulaire ou [email protected]: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.   Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.