#536: How Hollywood's 27 Genres Transform Unknown Brands into Blockbusters with Greg Logan

In Business of Story Episode 530, Park Howell interviews Greg Logan, author of Creating a Blockbuster Brand and founder of Narrativity, who's worked with companies like Google and Adobe to transform brand storytelling. Greg reveals Hollywood's 27 Genres framework that aligns brand stories with audience emotional reality through classical storytelling wisdom with modern technological precision. Discover how to identify your audience's genre preference, use enemy and superpower thinking for magnetic brand differentiation, and defeat brand indifference through systematic genre alignment. Learn the proven formulas that create blockbuster brand appeal and drive measurable business results for marketing leaders seeking competitive advantage.