#536: How Impact Investors Are 'Starting In The Wrong Place'

Never miss another interview! Join Devin here: http://bit.ly/joindevin.Read the full Forbes article and watch the interview here: http://bit.ly/2qUdKPE."We're starting in the wrong place," Mara Bolis, 45, senior advisor for market systems at Oxfam America, says of the approach most impact investors are using today.The problem she highlights is that investors are starting with an analysis of their own requirements, which are primarily financial rather than with a deep understanding of a problem they wish to solve."Impact is a pretty diluted term at this point," she adds. "We're not doing the important upfront work to diagnose the problem."Read the full Forbes article and watch the interview here: http://bit.ly/2qUdKPE.Need a corporate social responsibility speaker? Learn more about Devin Thorpe at http://corporatesocialresponsibilityspeaker.com. Get full access to Superpowers for Good at www.superpowers4good.com/subscribe