#536: Leaders in Customer Loyalty: Brand Stories | How SIXT Has Used AI to Put Personalization at the Core of its Loyalty Program episode artwork

EPISODE · Jul 23, 2026 · 43 MIN

#536: Leaders in Customer Loyalty: Brand Stories | How SIXT Has Used AI to Put Personalization at the Core of its Loyalty Program

from Leaders in Customer Loyalty, Powered by Loyalty360 · host Loyalty360

Send us Fan MailWith more than 30 years of experience in the travel industry—including five years as CFO of Hertz and another five as CFO of Hilton Worldwide—Tom Kennedy brings a deep understanding of traveler expectations and the evolving needs shaping the industry. And so, when Kennedy became President, North America of rental car company SIXT nearly six years ago, he was focused on improving the customer journey. He had seen firsthand how slowly the car rental industry had modernized. Travelers could book flights from their phones, yet renting a car still often required waiting in line at an airport counter. Stay connected with Loyalty360! Follow us on LinkedIn and X for the latest loyalty insights, industry news, and upcoming events.https://www.linkedin.com/company/loyalty-360https://x.com/Loyalty360https://www.youtube.com/@Loyalty360_

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Send us Fan Mail With more than 30 years of experience in the travel industry—including five years as CFO of Hertz and another five as CFO of Hilton Worldwide—Tom Kennedy brings a deep understanding of traveler expectations and the evolving needs shaping the industry. And so, when Kennedy became President, North America of rental car company SIXT nearly six years ago, he was focused on improving the customer journey. He had seen firsthand how slowly the car rental industry had modernized. T...

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#536: Leaders in Customer Loyalty: Brand Stories | How SIXT Has Used AI to Put Personalization at the Core of its Loyalty Program

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