537. Building an ABM Playbook
from GTM Made Simple Hosted by Sangram Vajre
Account based marketing is an extremely popular way of doing business - and for good reason. This method of honing in on specific personas and providing value and solutions to their company through your services is incredibly effective. The process of transitioning to ABM can have unexpected challenges. Despite these, it is a worthwhile change that can often bring about greater success if implemented properly. Learning from others who are well-versed in this area can be a great resource and help in your own company’s transition. Julia Stead, head of marketing at Invoca, Bassem Hamdy, CEO of Brickschain, and Avi Bhatnagar, senior director at OPSWAT, joined us at the Revenue Summit 2017 to share their valuable knowledge on the topic of ABM. ---- Join Sangram's "Becoming Intentional" newsletter for 1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.
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