538. How It's Built: How Usher's New Look Built an Impactful Marketing Playbook - Kimberly Williams

Meet Kim. She’s a marketing visionary whose experience has taken her from the newsroom to Usher’s New Look🎤, where she connects Usher's celebrity brand and the nonprofit organization to create opportunities for young people. She’s breaking down their robust marketing playbook that prioritizes authenticity, relationships and marketing fundamentals. Tune in for lessons on disrupting traditional nonprofit marketing and scaling impact through strategic yet creative planning🌟💡LearnHow Usher’s New Look has impacted the lives of 50,000+ youth How to develop an impactful brand strategyPro-Tips + Lessons LearnedToday’s GuestKim Williams, Chief Marketing Officer, Usher's New LookEpisode HighlightsKim’s story and journey to where she is today (3:15)Usher’s New Look + Their Marketing Strategy (8:40)How It’s Built: Your Marketing Playbook! (13:35)Usher’s New Look’s Programming (21:25)Pro-Tips + Lessons Learned (27:00)A powerful story of philanthropy in Kim’s life (35:30)Kim’s One Good Thing: Being your true self is the key to success. (39:30)How to connect with Usher’s New Look + Kim (41:15)For more information + episode details visit: weareforgood.com/episode/538.//Join the We Are For Good Community—completely free.Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.comSay hi 👋LinkedIn / Instagram / Facebook / YouTube / Twitter