#539: Leaders in Customer Loyalty: Supplier Voices | Why Hightouch Thinks AI Should Transform Marketing Workflows, Not Just Campaigns

Send us Fan MailWhen Anthony Chiulli talks with lifecycle marketing teams, he rarely hears marketers having a shortage of campaign ideas. Instead, he hears about the campaigns that never get the chance to launch. According to the Product Marketing leader for lifecycle at Hightouch, marketers don't struggle with creativity. They struggle with the lengthy workflows, approvals, and handoffs required to turn ideas into customer experiences. "The workflow itself was the problem. ," Chiulli said. As an agentic marketing and customer data platform (CDP), Hightouch helps organizations activate customer data to power personalized marketing across channels. After more than 16 years in marketing technology, Chiulli believes AI represents an opportunity not simply to create marketing faster, but to fundamentally change how marketing gets done end-to-end. "What's different this time is the pace," he said. "AI is innovating so quickly and changing so rapidly that it's forcing change at an unprecedented rate."