54: An exclusive look at the controversial Castlin Manifesto with JP Castlin

This week we’ve laid bait of fried chicken and Guinness to snare the recently rebranded Stockholm strategist who now has a new name and manifesto, JP Castlin.   JP is an independent strategy and complexity management consultant who shares his views on strategy in Marketing Week, The Drum, the IPA’s EffWorks, his own no-nonsense talks across the globe, and his hugely popular annual manifestos.  The imminently available Castlin Manifesto promises to be more provocative than ever, so we’re first in line to fill our plate and stuff our faces with a scintillating smorgasbord of JP’s most controversial opinions.  We tuck into deliberate and emergent strategy, why context is king, complexity theory, experimenting, marketing in “praxis”, A/B testing and porn, the effectiveness shaped elephant in the room, challenging context-free rules in a context specific world and loads more.  ///// Follow JP on Twitter Listen to his first Call to Action episode here Catch Chapter 1 of the Castlin Manifesto on ISOLATED Talks  JP dedicates this episode to the magnificent Murray Calder:“As good as he is a marketer, he’s an even better person.” Follow Murray on Twitter too. JP is offering Call to Action listeners the Castlin Manifesto for absolutely nada. Simply email [email protected] and ask nicely. It won’t be free forever, so get your grubby paws on it pronto.   JP’s book recommendations are: The Rise and Fall of Strategic Planning by Henry Mintzberg  Cynefin by Dave Snowden /////