#54: Bob Willard: Seven Bold Strokes in building an economy of well-being for Canada

Bob Willard (August 28, 2020) Bob is a leading expert on quantifying and selling the business value of corporate sustainability strategies and has given over 1,300 presentations to corporate, government, university, and NGO audiences. Bob applies his business and leadership experience from his 34-year career at IBM Canada to engage the business community in proactively avoiding risks and capturing opportunities by using smart environmental, social, and governance (ESG) strategies. He has authored six books: The Sustainability Advantage (2002), The Next Sustainability Wave (2005), The Sustainability Champion’s Guidebook (2009), The New Sustainability Advantage (2012), Future-Fit Business Benchmark (co-authored Release 1, 2016), and the free, open-source Sustainability ROI Workbook (2017) Bob serves on the board of the Future-Fit Foundation and the B Corp Standards Advisory Council. Bob received a PhD in sustainability from the University of Toronto in 2005. Bob has just released his 'white paper' called Seven Bold Strokes. He notes: "We are at a pivotal point in the course of human civilization. We need to acknowledge that the system that got us into this global quagmire is not fit for our future. Let’s capitalize on this rare opportunity to truly transform global systems.....It’s easy to criticize the status quo. There have been glaringly obvious national and global failures to mitigate our current crises effectively, let alone prepare for them. But it’s time to challenge ourselves to propose what we would do if we were in charge of the world. If we had a magic wand, what are the actions that we would immediately take to transform our world to a more resilient, just, inclusive and safe socioeconomic system?” You can read his white paper at https://sustainabilityadvantage.com/documents/7%20Bold%20Strokes%20to%20Save%20Our%20World.pdf