54 – Damien Martin – Risk Management Planning in Martial Arts

George Fourie speaks with Damien Martin about Risk Management planning in martial arts, training in Japan and instructing children with special needs.IN THIS EPISODE, YOU WILL LEARN:How risk management applies to martial arts marketing.The risk factors in martial arts schools that some school owners overlook.The necessary steps in identifying, assessing and controlling threats in your school.How Damien changes a prospect’s perception about his school.Working with students with special needs and autism.And more*Need help growing your martial arts school? Learn More Here.TRANSCRIPTIONWell, I learnt very early on that you don't have one advertising method that tries to bring you 20 students a month. You have 20 that try and bring you one. That way if one fails or one changes, you've still got the other 19 acting as a redundancy. Again, it comes back to risk management.GEORGE: This podcast is the audio version of a video interview that was done on martialartsmedia.com. For the full interview with video and to download the transcript, please go to martialartsmedia.com/54. That's the number five, four.Good day. George Fourie from martialartsmedia.com, and welcome to the Martial Arts Media business podcast. I have an awesome guest with me today. Damien Martin, all the way from Brisbane. How are you doing, Damien?DAMIEN: Gold Coast, actually. But…GEORGE: All right. Well, got that. It's close.DAMIEN: Yeah, yeah. It's close enough.GEORGE: It's close enough. All right. Well, that's a good way to start the podcast interview. So let's adjust from here on. Awesome. So we've got Damien on today and Damien is a wealth of knowledge in the industry. We're going to touch on perhaps some sensitive topics in regards to risk management and a few things.And I met Damien quite a while back, officially face-to-face, at The Main Event in Sydney. That was last year. And we'd just finished building his website as well, which looks pretty cool, southerncrossmartialarts.com. So you can check that out.So we're going to get started. So welcome to the call, Damien...