54. Damn the Valley w/ William Yeske

Emerson sits down with Will to share some stories. William (Will) Yeske is a combat veteran who served 11 years in the United States Army. He is a serial entrepreneur who brings significant expertise in marketing, IT, and project management. He currently runs and operates a marketing company, No Limits Marketing Group (NLMG), founded to help small businesses survive the COVID-19 pandemic. It uses a combination of modern marketing techniques coupled with a non-lethal targeting framework learned within the military to provide clients with winning strategies. Will was also a founding board member of a Veteran non-profit, Rally for the Troops (now part of Racing for Heroes), volunteered as a Community Engagement Director with WarriorWOD, and has worked on other veteran-based projects.He is currently attending Columbia Business School while running current business projects, creating new possibilities for future endeavors, and parenting his two children alongside his partner, who is also a United States military veteran.Instagram: @williamyeskeRead Article on Will and his book: https://www.armytimes.com/news/your-army/2023/12/19/paratroopers-afghan-war-book-helps-platoonmates-tell-their-story/Book: Damn the Valley: 1st Platoon, Bravo Company, 2/508 pir, 82nd Airborne in the Arghandab River Valley Afghanistan