#54 Demystifying Marketing Funnels: Biggest Misconceptions, Essential Elements & More!

After 20 years in marketing you start noticing all the stuff that businesses do……that makes them lose money (or at least leave it on the table!)Chief offender of them all?Not having a fully-optimized marketing funnel.Jenn Mancusi interviewed me for her podcast ‘Marketing, Demystified’ recently where I talked about some of these things – here’s a few excerpts you might find super helpful!In this episode you’ll learn:Some of the BIGGEST misconceptions people have about marketingWhy your digital marketing strategy needs to be more holisticWhat every sales funnel needs to get more CONVERSIONSWhich metrics you should track from your funnels#MarketingFunnels #FunnelStrategy #MarketingDemystified #RadicalMarketingCheck out Jenn’s podcast (and the full episode featuring my interview) here: https://podcasts.apple.com/us/podcast/55-the-best-marketing-funnel-strategies-to-get/id1694978118?i=1000677001720This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!Download Terence’s book, Lead Surge for free here: www.leadsurgebook.comFind out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com