54. Don’t memorize negotiation lines and scripts, here’s why.

This week, Alex and Gerta react live to a short viral video from Alex Hormozi about a discount negotiation tactic. No guest, just the two of them watching the clip and breaking it down in real time. This episode is honest, funny (Alex shares his most embarrassing moment), and gets into something that comes up a lot in our negotiation work: why memorized tactics tend to backfire when it actually matters.Here's what the episode covers:• The Hormozi tactic itself: responding to a discount request, “can you do it for less” with "I could do it for more," and the anchoring logic behind it• The hidden assumption in the clip that quietly undermines the whole tactic• Why short-form negotiation advice tends to reward gimmicks over judgment• How memorizing scripts makes you less present, and why that costs you in live negotiations• What Alex and Gerta actually coach clients to do instead: principles with real logic, not lines to recite• Alex's mortifying elevator pitch story from college that illustrates all of this perfectlyFor more:• Book free consultation call with Alex: https://calendly.com/alexhapki/call• Get our free negotiation worksheet: https://www.yournegotiations.com• Read our weekly newsletter: https://yournegotiations.kit.com• Instagram: https://www.instagram.com/yournegotiations• Gerta's LinkedIn: https://www.linkedin.com/in/gertamalaj• Alex's LinkedIn: https://www.linkedin.com/in/alexhapki