Episode 215 / Amit Thard / GE Healthcare / Director of Omnichannel Strategy

Dive into the world of AI and data-driven marketing with Amit Thard, Director of Omnichannel Strategy at GE Healthcare, as he shares how we're just scratching the surface of AI's potential in marketing. In this episode, Amit compares the current AI craze to the early days of the internet, emphasizing the importance of learning about it to gain a competitive advantage. Discover how Amit uses AI to make better predictions by overlaying massive amounts of health infrastructure data with marketing insights. As AI systems grow more intelligent, they'll help marketers pinpoint crucial data points for even better decision-making. Don't miss Amit's top marketing tips for students and seasoned marketers and learn how to harness the power of AI as a valuable tool in your marketing arsenal, in the latest episode.