54. How to Prepare your advertising for Q2 and its seasonal holidays

Welcome to the Clear Ads Podcast Highway to Sell. Today you will hear from our very own Tom Waghorn, Helen Robinson, and Morgan Gillam. In this episode, we will be discussing what went well in Q1 and how you can prepare for the upcoming Q2 holidays. Here is a snippet of what was covered: Budgets - Do you want to increase and reduce prices for sales? Do you want to spend more on specific products based on past successful sales… Have you checked your prices against your competitors recently? Sales forecasting - What trends last year did you see with your sales and where did you find you got most success? Can you replicate this again this year?  Inventory planning - Did you have stock issues? What could you do to build out a better stock management strategy? Are you holding too much inventory and need to clear it out?  Offers & incentives - What offers are you planning and when are you likely to put these out?  Ad strategies around holidays - Are you planning on doing anything special with your listings for the various holidays and special occasions? Have you checked your listings and ensure they aren’t still slowing last season’s images? Make sure everything is up to date and not out of date! Repeat purchases - found some new customers, now is the time to try and build in loyalty and repeat business. If someone bought something at xmas why not suggest it for a valentines or birthday gift? Or even better, a little luxury… Targeting these at the beginning of a month or just after payday could be a great strategy.  We hope you enjoyed this episode. As always please share the link to our podcast with friends, family, and colleagues. And if you or someone you know is interested in having us work on your advertiser account, book a call with us through our website ⁠https://clearadsagency.com/⁠ and we will be happy to hear from you.