54. How Useful Are Feasibility Studies?

How useful are feasibility studies?Today’s a controversial one.Most consultants and business strategists will strongly advice to commission a feasibility study.Why?Because:1.    It ensures you have a good feel of the business idea you have in mind and where the market is headed.2.    Technically speaking, it saves you thousands, hundreds or even millions of dollars in costly mistakesThe reason today’s episode is controversial is because I’d like to throw a curveball out there and question: are feasibility studies really that useful as we think they are? Today I’d like to deep dive into the subject of feasibility studies, and when it makes sense to get one done, and when it doesn’t make sense to get it done.________Are you ready to take wellness to the next level?Here are 2 ways I can help:1️⃣  WHO: Wellness directors who want to join 1% of wellness leaders📌 WHAT: The Wellness Asset AcademyA 10-week online group programme where I guide you through my 7-step ESSENCE framework. Achieve higher pay and secure a genuine seat at the hotel’s big table—so wellness is no longer the most neglected area in the hotel.→  Join the waitlist here.2️⃣  WHO: Owners of small, independent hotels with a strong wellbeing focus📌 WHAT: Asset Builder MentorshipExclusive 6-month 1:1 mentorship programme to master creating a wellness asset, build a proud team, and deliver transformative experiences for your guests.→  Become a steward of true hospitality.💡 Why work with me?I know what works with wellness and I also know what doesn’t. I’ve made the mistakes so you don’t need to – saving you thousands of dollars on bad decisions.✅ #1 best-selling author, global wellness expert ✅ 40+ projects in 20+ countries across Europe, Middle East and Asia Pacific ✅ Top brands: Abadía Retuerta, Four Seasons Hotels & Resorts, Accor, Six Senses Resorts & Spas ✅ Interviewed over 150+ hoteliers worldwide