54: Katie Everds Launched a Very Smart Tillow

Katie Everds is passionate about the outdoors and created the product she always needed but could never find.   She developed and launched The Tillow, a large beach towel combined with a pillow and waterproof storage, to simplify the lives of beach and pool goers. During our conversation, we discussed strategies for working with manufacturers.  We also talked about how to create a successful Kickstarter campaign.