54: LinkedIn Coaching Session: Positioning a Workplace Wellness Business

What do you do when you're great at what you do... but you're not sure how to talk about it on LinkedIn?In this special coaching episode, I sit down with listener Anir, a biologist, yoga teacher, and somatic movement practitioner who wants to use LinkedIn to connect with organisations and bring workplace wellness programs to their teams.In this episode, you'll learn:• Why your LinkedIn profile should come before your content• How to position a service that people may not be familiar with• The difference between speaking to your clients and speaking to the people who hire you• How to identify the right audience on LinkedIn• Simple ways to research your target market before creating contentInterested in being coached on a future episode?Send me a message and tell me what you're struggling with: https://www.speakpipe.com/JuliaZattaConnect with Julia on LinkedIn:https://www.linkedin.com/in/julia-zatta/Come say hi on Instagram:👉 https://www.instagram.com/juliazatta_copywriter/Check out my Linktree for more good stuff:👉 https://linktr.ee/juliazatta_copywriter