54. My CX Escape Room Strategy: A case study in engagement & loyalty

In today’s episode, I take you on a behind-the-scenes tour of one of the most effective membership experiments I’ve ever run inside Retention Lab: the CX Escape Room Challenge.What started as a 3-day “part challenge, part game” experience quickly turned into a powerful retention engine that increased engagement, brought in new members, and helped existing members finally take action and get quick wins.If you’ve ever felt like your membership (or online business) needs more content to keep people around… this episode will completely flip that belief on its head.Because the truth is:people don’t leave because you didn’t post enough. They leave because they didn’t get results.This episode is packed with insights on momentum, gamification, micro-commitments, and how to create experiences that feel personal, even when they’re automated behind the scenes. What we cover:The thinking behind my CX Escape Room ChallengeHow the Escape Room created instant momentum and quick wins in my membershipWhy the challenge worked so well even though it was mostly automatedHow I turned quiet members into active participants overnightWhat didn’t work & the lessons learnedView the episode transcript here.Where to from here?Join Retention Lab🧪, the community to help you build a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month. Join here!Find out how you can get my strategic customer experience brain on your brand here.Check out my favourite CX tools and resources here.😍 Love the show?Hit subscribe or follow so you never miss a new episode.Submit your question so I can answer it in an upcoming episode (or invite the perfect guest expert!).Leave a positive review to help the show get found by more small business owners just like you. To leave a review:👉 Find What Would They Do? on Apple Podcasts👉 Scroll to ‘Ratings & Reviews’👉 Tap on the stars to rate the show before writing a reviewPost a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.