#54 - Navigating leadership within Sony Mobile to create a Global Distribution and Retail Business Unit (Steve Gaskell, 2016)

What steps do you need to take with your leadership team in order to create an entirely new business unit?This Mastercast episode features Steve Gaskell, former Sony Ecommerce Director, who has joined Consalia as a Management Consultant for Online. Whilst at Sony, Steve was selected to join the Sony Master’s Leadership programme where he graduated with an MSc in Sales Transformation. With a career spanning 12 years at Sony Mobile, and in combination with the Master’s journey, Steve led the Ecommerce division of Sony Mobile and talked about how his dissertation led to the creation of a new business unit within the company that ultimately led to double-digit growth per annum.His final year project was titled “Navigating leadership within Sony Mobile to create a Global Distribution and Retail Business Unit”.The pair discussed:-       [18:15] The impact of Machiavelli on Steve’s final year project as well as his sales career.-       [34:56] What key stakeholders within Sony Mobile noticed as a result of Steve’s Master’s journey-       [41:33] How Steve will be helping to further the learning of Consalia to the wider massesConnect with Steve GaskellConnect with Dr Philip SquireMSc in Sales Transformation programmeMake sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.