54 - Pain and Pleasure - Is There Enough of it in Your Content?

Chrissy Amphlett, the legendary lead singer of the Australian 80's rock band, The Divinyls famously sang, "It's a fine, fine line between pleasure and pain." And with your marketing content this is SO true… both of these emotional states can influence people in a big way to take action, click your link, buy your thing.  BUT way too many people are creating content that is bland and lacking emotion. In this episode, hosts Suzi Dafnis and Michelle Falzon talk about how and when you can use the emotions of pleasure and pain to make your content marketing more compelling and to build a stronger relationship with your community (and, importantly, get more sales).