#54 The Justin Blackman Route

In this episode, brand voice expert Justin Blackman discusses his journey from working with major corporate brands to becoming a successful solopreneur. Justin reflects on his early freelancing attempts in 2014, the initial failures, and his return to stability with IHG. He recounts how a project writing 10,211 headlines in 100 days significantly impacted his career but also strained his personal life. Justin explores the importance of therapy and mindset work in overcoming self-doubt and establishing a successful business helping entrepreneurs define their personal brands. He also emphasizes the importance of balancing professional ambitions with personal well-being.(00:00) Intro(01:09) Early freelance struggles(03:48) The 100 headlines project(06:24) Personal sacrifices and lessons learned(11:11) The turning point of mindset and therapy(16:08) The freedom of solopreneurship(21:26) The essence of brand voice(22:56) The challenge of deep thinking(27:24) The journey of iterations(29:50) The burden of success(33:17) Separating personal from professional successFollow Justin on LinkedIn: https://www.linkedin.com/in/justinblackman/ Check out Justin’s official website: https://justinblackman.com/ --Create your next digital offer: https://harnessandhone.com/ Join How Solos Scale: ​​https://www.howsolosscale.com/ Download the free roadmap: https://fullstacksoloroadmap.com/