54 | The Top 6 Trends for Success in the New Year - Part 1

In Part 1 of this two part series, Host Crista Grasso, walks you through three trends she’s noticed in the business world and how she’s choosing to refocus her efforts accordingly in 2022. The first three trends include: A move away from social media Choosing to focus on organic marketing over paid advertising Deepening connections with your buyers to shorten the buying cycle Listen in to gain some insight into whether or not you should go all in or go all out on social media (there are pros and cons to both), whether or not you should keep your paid advertising strategy or switch it up and what it looks like to add personal touches and connection points to your automated services.  What you’ll discover in this episode: 2:02 - the changing dynamics of businesses on social media 5:36 - the social media strategy that The Lean Out Method is adopting in 2022 6:14 - the social platforms to keep an eye on this year 8:46 - the importance of keywords in your content 9:31 a tip for creating video content 12:11 organic marketing vs paid advertising 12:45 why there is a shift away from paid advertising 14:37 what you need to know if you are going to continue using Facebook ad 16:00 the different types of organic reach 17:43 referral strategies 19:11 types of collaborations to consider 19:48 how to shorten the buying cycle 21:25 what it looks like to focus on transformation over transaction 21:54 ways to increase your income by moving away from or adding to DIY programs 24:32 what you need to add to your automation sequences for more success If you loved this episode then you won't want to miss the opportunity to join like minded, high achieving women at the Lean Out, Level Up Retreat. Reserve your spot today! Ready to build your signature, scalable offer? Join our 90-day Build to Scale incubator program.  Apply to join the Simplify to Scale Business Accelerator program, a program for those who have completed Build to Scale or who already have a proven scalable signature offer. It helps you grow and scale that offer and then develop your full scalable signature offer suite. Want to start your strategic planning? Order your 90 Day Planner to help you create and execute your plan, remembering to plan "just in time." If you have a plan but are struggling to execute, are not getting your desired results or are wondering if your vision needs some fine tuning, your book your 1:1 business intensive session with Crista and start getting the outcomes you knew you could.  Love this podcast? Then you want to join the Lean Out Method community on Facebook for weekly mini trainings with Crista.