#54: UpSkill — How to Create a Distinctive Brand

In this episode we wrap up our discussion with branding expert Peter Wilken.Wilken takes us through the main qualities of distinctive brands and how brands come to dominate a territory in the mind of their consumers.Wilken shares the five components of what he calls the "brand blueprint." We also examine three reasons why brands fail.Hopefully this episode can also help you tweak your personal or company brand.Please go to UpSkillCommunity.com to review show notes and join a community of leaders devoted to UpSkilling.At UpSkill, we are building a community of UpSkillers, learning and growing together.Please listen, subscribe and share!With decades of combined leadership experience, team of coaches, facilitators and subject matter experts can help to UpSkill your organization. We offer corporate training, coaching, e-learning courses and consulting services for:Inclusive LeadershipDiversity, Equity & InclusionCommunicationSoft Skills Senior Leadership TrainingEmail us: [email protected] Learn more: www.upskillcommunity.com