#54: UpSkill — How to Create a Distinctive Brand

Episode 3 of the UpSkill Talks podcast, hosted by Michel Shah, titled "#54: UpSkill — How to Create a Distinctive Brand" was published on November 14, 2022 and runs 12 minutes.

November 14, 2022 ·12m · UpSkill Talks

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Summary

In this episode we wrap up our discussion with branding expert Peter Wilken. Wilken takes us through the main qualities of distinctive brands and how brands come to dominate a territory in the mind of their consumers. Wilken shares the five components of what he calls the "brand blueprint." We also examine three reasons why brands fail. Hopefully this episode can also help you tweak your personal or company brand. Please go to UpSkillCommunity.com to review show notes and join a community...

Episode Description

In this episode we wrap up our discussion with branding expert Peter Wilken.

Wilken takes us through the main qualities of distinctive brands and how brands come to dominate a territory in the mind of their consumers.

Wilken shares the five components of what he calls the "brand blueprint." We also examine three reasons why brands fail.

Hopefully this episode can also help you tweak your personal or company brand.

Please go to UpSkillCommunity.com to review show notes and join a community of leaders devoted to UpSkilling.

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