54 – Using your audience to shape your idea and validate the need before you crowdfund | feat. Brian Clark

Brian Clark is a recovering lawyer, serial entrepreneur and founder of Copy Blogger, RainMaker Platform, and several other successful companies. I met him in Cebu during Tropical Think Tank (notice a theme?), and I was able to ask him how he started out before there was crowdfunding and how he grew Copy Blogger to 8-figures with zero paid ads.   In this interview, Brian and I discuss the importance of validating a product before launching, and why having an audience is so critical, not just from a backer perspective, but for live feedback.   In this episode you will learn:   How to have these conversations with your customer: “Will it sell?” or “Will people buy it?’, as well as “Do people want it?” Always, “audience first”; find out what they want, and how to sell it to them. It’s your job to find out what people want to buy. How to ask someone to give you feedback on your idea. People love to complain: a complaint is a product waiting to be made, or it is an improvement on an existing product that is not living up to customer expectations. Validation has nothing to do with your ego.   Resources mentioned:   copyblogger.com my.copyblogger.com rainmaker.fm rainmakerplatform.com   Click to Tweet   “Luck is not a strategy.” “Content marketing is how we do things. Content marketing is not something we just preach. It is something that we do.”