54. Why your institution’s social media sucks (and how to fix it) - GUEST: Roza Ismailai

OK, listen up, folks! There’s an urgent need for pro-democracy forces to update their storytelling in the digital age. If you’re a regular listener of this podcast, then you already know that, but you’re probably also frustrated with the pace of progress. We hear you, we see you, and we’re on your side. In today’s episode, Daniela, Benni & Omri chat to Roza Ismailai about how bureaucratic delays and fear of making mistakes often hold back bold and timely narratives, with the catastrophic result that pro-democratic messages tend to feel irrelevant in fast-moving online spaces. So what do we do, then? How do we go from riding the coat-tails of extremist narratives to setting and shaping our own communications agenda?Tune in a for a conversation that tells you why the future is made of authentic collaborations with influencers, of long-term strategic partnerships, and of empowering comms teams to take creative risks. The call to action has seldom been so clear: trust creators.Roza Ismailai is currently Communications Manager at European Cultural Foundation. She has a long and varied background in public relations, political communication and journalism. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thistimetomorrowpod.substack.com