54. Winning the RFQ Game: How Sales Teams Can Shape Deals Before They’re Written

In high-stakes, complex sales, success often hinges on what happens before the RFQ ever goes out. In this episode of B2B Sales Trends, Harry Kendlbacher sits down with Shari Begun — VP of Global Sales — to unpack what it really takes to win large deals in today’s environment. From account planning and roadmap conversations to stakeholder mapping and value defense, Shari shares practical strategies sales teams can use to shape buying decisions early, avoid competing on price alone, and close bigger deals with more predictability. Whether you’re managing a long enterprise cycle or just looking to sharpen your RFQ approach, this one’s packed with takeaways you can use right now.